This was the top graphical item on today's LA Times website. A little disturbing that something so fluffy is the main news. But it's undeniably fascinating ... and, of course, undeniably cultural.

animals, cultural worlds, names, pets

Nate

:

The most common dogs in L.A. County (by number of registrations)

1. Chihuahua named Princess (1,262) 2. Chihuahua named Chiquita (1,138) 3. German Shepherd named Lucky (862) 4. Chihuahua named Lucky (819) 5. German Shepherd named Max (784)

Tom Wolfe's 2006 Jefferson Lecture, typically for Wolfe, is insanely wide-ranging and brilliantly provocative, and arguably also lacks a finally convincing plot. But it's fascinating reading on the subject of culture and its ineradicable and irreducible role in shaping human beings. (Paragraph breaks added below to make Wolfe's peroration a bit more intelligible.)

evolution, horizons of the possible, language, memes, social sciences

Andy

:

Until there was speech, the human beast could have no religion, and consequently no God. In the beginning was the Word. Speech gave the beast its first ability to ask questions, and undoubtedly one of the first expressed his sudden but insatiable anxiety as to how he got here and what this agonizing struggle called life is all about. To this day, the beast needs, can’t live without, some explanation as the basis of whatever status he may think he possesses. For that reason, extraordinary individuals have been able to change history with their words alone, without the assistance of followers, money, or politicians. Their names are Jesus, John Calvin, Mohammed, Marx, Freud—and Darwin.

And this, rather than any theory, is what makes Darwin the monumental figure that he is. The human beast does not require that the explanation offer hope. He will believe whatever is convincing. Jesus offered great hope: The last shall be first and the meek shall inherit the earth. Calvin offered less. Mohammed, more and less. Marx, even more than Jesus: The meek will take over the earth now! Freud offered more sex. Darwin offered nothing at all. Each, however, has left an enduring influence. Jesus is the underpinning of both Marxism and political correctness in American universities. There was a 72-year field experiment in Marxism, which failed badly. But Marx’s idea of one class dominating another may remain with us forever. In medical terms, Freud is now considered a quack. But his notion of sex as an energy like the steam in a boiler, which must be released in an orderly fashion or the boiler will blow up, remains with us, too. At this very moment, as we gather here in the Warner Theatre, you can be sure that there are literally millions of loin spasms and hip-joint convulsions that are taking place at this very instant throughout the world that would not be occurring were it not for the power of the words of Sigmund Freud.

Today, Charles Darwin still reigns, but his most fervent followers, American neuroscientists, are deeply concerned about this irritating matter of culture, the product of speech. Led by the British neuroscientist Richard Dawkins, they currently propose that culture is the product of “memes” or “culturegens”, which operate like genes and produce culture. There is a problem, however. Genes exist, but memes don’t. The concept of memes is like the concept of Jack Frost ten centuries ago. Jack Frost was believed to be an actual, living, albeit invisible, creature who went about in the winter freezing fingertips and making the ground too hard to plow.

Noam Chomsky has presented another problem. He maintains that there is no sign that speech evolved from any form of life lower than man. It’s not that there is a missing link, he says. It’s that there is absolutely nothing in any other animal to link up with.

I do believe that we are, in some respects, entering a post-consumer culture . . . but that doesn't mean we will stop consuming, as this summary of Rob Walker's new book Buying In makes all too clear.

consumption, marketing, shopping

Andy

:

Pabst’s campaign was designed to push beer without appearing to push it. To the extent that it conveyed any branding message at all, it was, Hey, we don’t care if you drink the stuff. To people sick of beer companies that did look as if they cared — don’t Super Bowl ads smack of desperation? — Pabst’s attitude seemed refreshing and inspired deep passion in its fans. Many customers did more than just buy the beer. Walker speaks to one who tattooed a foot-square Pabst logo on his back. Pabst’s low-fi marketing is “not insulting you,” the fellow tells Walker.
. . . . . .

Walker doesn’t always pin down how much these marketing efforts contribute to the coffers of the companies that employ them. What he makes clear, however, is how thoroughly such campaigns invade the culture, especially youth culture. Members of a hyper-aware generation often hailed for their imperviousness to marketing are actually turning to brands to define themselves. Want to protest a “corporate” beer? Well, get a Pabst tattoo!

In reality, Pabst Blue Ribbon’s anticapitalist ethos is, as Walker puts it, “a sham.” The company long ago closed its Milwaukee brewery and now outsources its operations to Miller. Its entire corporate staff is devoted to marketing and sales, not brewing. “You really couldn’t do much worse in picking a symbol of resistance to phony branding,” Walker writes. But P.B.R.’s fans don’t care. In the new era of murketing, image is everything.

The next major "cultural artifact" I'm working on is a documentary on short-term mission trips called Round Trip (to be released in early 2009). Brian Howell, who is doing some excellent anthropological research on this burgeoning phenomenon, explores the way that short-term trips are changing North Americans' attitude toward other cultures and their own.

cultural worlds, travel, trends

Andy

:

Foreign missions have long been a significant element of Christianity, and everything from the popular books of Victorian missionaries to the stadium crusades of Billy Graham have brought a certain global consciousness to rank-and-file Christians. Unlike that removed and professionalized globalism, however, this is a globalism of the rank-and-file itself. As millions travel to various sites, and millions more hear from their friends and family members about these travels, they gain personal contact with a world that was once just so many pieces of yarn stretched from the picture of a missionary family to their location on the map of the Missionary Bulletin Board in a church basement.

Moreover, this is not a one-way globalism. It is not simply a neocolonial movement redux. These newest internationalists are part of more complex global flows that carry influence in multiple directions. In their article on the Global Issues Survey, Wuthnow and Offutt cite the flows of people, resources and knowledge as far more multidirectional than in the past. While acknowledging the enormous disparity of wealth and influence between American Christians and those in many other countries, they note examples of Brazilian Pentecostal broadcasts finding significant play in the New York City Spanish language market and Ghanaian gospel hip-hop gaining a hearing in Atlanta congregations. In my own research on short-term Christian volunteerism, I have found that those who make these trips or meet with foreign visitors in their home congregations often are struck by similarities. Statements such as “even though I couldn’t speak Spanish [or Portuguese or Chinese or Amharic], I knew we were worshipping the same God” reflect a belief in a unity and connection with non-Western Christians that few evangelicals personally experienced in the past.

Another candidate for five questions. What does outdoor lighting make possible? impossible? Last summer we were in Maine during the new moon and even there (no haven of darkness given its proximity to the Northeast Corridor) the night sky was jaw-dropping. The great irony is that most outdoor lighting is wasted: if anything, by providing a well-lit environment, it makes it easier for criminals to do their work, as a fascinating New Yorker article argued last year.

horizons of the possible, nature, technology, technology and change

Andy

:

Around the world, the night sky is vanishing in a fog of artificial light, which a coalition of naturalists, astronomers and medical researchers consider one of the fastest growing forms of pollution, with consequences for wildlife, people’s health—and the human spirit.

About two-thirds of the world’s population, including almost everyone in the continental U.S. and Europe, no longer see a starry sky where they live. For much of the world, it never even gets dark enough for human eyes to adjust to night vision, reported an international team that mapped the geography of night lighting.

We are definitely going to spend a week of "five questions" on the Life is good® phenomenon . . . it's the perfect, paradoxical sign of the times.

clothing, remixes, trends

Andy

:

Like the mass popularization of smiley face buttons in the early 1970s, which coincided with another oil and economic crisis, Life is good T-shirts have caught on among people who feel the products are spreading a positive message in a troubled world.

The invention of the smiley face is largely credited to Harvey Ross Ball, an advertising executive from Worcester, Mass., who drew the symbol in 1963 to improve worker morale at an insurance company that had merged with another.

It later became a fad when printed with the slogan “Have a nice day,” selling countless pieces of merchandise as an almost subversively counterintuitive message that in many ways seems to be repeating with “Life is good” today.

“The years when the company has thrived the most have been the most economically, politically and socially challenged years,” Mr. Jacobs said, adding that the company is on track to reach $135 million in sales this year through retail stores and a Web site. (In addition to the 4,500 stores that carry the Life is good merchandise, there are about 105 independently owned shops in airports and cities across the country that sell only Life is good products.) “The people who face the most adversity are the ones who embrace ‘Life is good’ the most,” he said.