Andy
:
Like the mass popularization of smiley face buttons in the early 1970s, which coincided with another oil and economic crisis, Life is good T-shirts have caught on among people who feel the products are spreading a positive message in a troubled world.
The invention of the smiley face is largely credited to Harvey Ross Ball, an advertising executive from Worcester, Mass., who drew the symbol in 1963 to improve worker morale at an insurance company that had merged with another.
It later became a fad when printed with the slogan “Have a nice day,” selling countless pieces of merchandise as an almost subversively counterintuitive message that in many ways seems to be repeating with “Life is good” today.
“The years when the company has thrived the most have been the most economically, politically and socially challenged years,” Mr. Jacobs said, adding that the company is on track to reach $135 million in sales this year through retail stores and a Web site. (In addition to the 4,500 stores that carry the Life is good merchandise, there are about 105 independently owned shops in airports and cities across the country that sell only Life is good products.) “The people who face the most adversity are the ones who embrace ‘Life is good’ the most,” he said.