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Meanwhile, a study from Radbound University Nijmegen showed that students playing a computerized word game performed better if they took a step backward before each round than if they took a step to the side or no step at all. The physicality of adding distance to widen one’s view apparently triggers a mental analogue.
:: via VSL:Science, 27 and 28 May 2009
Finally, a joint Canadian–American study suggests the ways that exposure to brands can elicit certain types of improved performance: “Participants primed with Apple logos behave more creatively than IBM-primed and controls; Disney-primed participants behave more honestly than E!-primed and controls.”
:: via The Annals of Improbable Research
Nate
: ?Designer Tanner Woodford, inspired by this brand-timeline self-portrait made a time-based list of every brand and logo he encountered over 24 hours, and then arranged them all clock-wise (well, 24-hour-clock-wise). I'd love to see mockups for brands encountered by people in different places and times. I expect, for instance, that the clock of a 19th-century city-dweller might well be just about as full. A Renaissance nobleman's would be full of heraldry and religious iconography. But would a medieval peasant (assuming he lived far away from town or church) have anything for the face of his anachronistic clock??