We live in an age that tends to depersonalize even people and is, in principle, averse to anthropomorphism. Indeed, such a tendency is often criticized, erroneously and foolishly in my view, since that ‘rapprochement’ between the human and the non-human is quite natural and spontaneous, and far from being an attempt to deprive animals, plants and objects of their respective selves, it places them in the category of the ‘humanizable’, which is, for us, the highest and most respectable of categories.
I know people who talk to, question, spoil, threaten or even quarrel with their computers, saying things like: ‘Right now, you behave yourself,’ or thanking them for their help. There’s nothing wrong with that, it’s perfectly understandable. In fact, given how often we travel in planes, the odd thing about our relationship with them – those complex machines endowed with movement to which we surrender ourselves and that transport us through the air – is that it isn’t more ‘personal’, or more ‘animal’, or more ‘sailor-like’, if you prefer. Perhaps those who crew them haven’t known how to communicate this to us. I’ve never seen them pat a plane, as you might pat a horse to calm or reward it; I’ve never seen planes being groomed and cleaned and tidied, except very hurriedly and impatiently; I’ve never seen them loved as Conrad’s captain loved his sunken brig; I’ve never seen air hostesses – who spend a lot of time on-board – treat them with the respect and care, at once fatherly and comradely, enjoyed by ships.
The “War of the Worlds” broadcast remains enshrined in collective memory as a vivid illustration of the madness of crowds and the deeply invasive nature of broadcasting. The program seemingly proved that radio could, in the memorable words of Marshall McLuhan, turn “psyche and society into a single echo chamber.” The audience’s reaction clearly illustrated the perils of modernity. At the time, it cemented a growing suspicion that skillful artists — or incendiary demagogues — could use communications technology to capture the consciousness of the nation. It remains the prime example used by media critics, journalists, and professors to prove the power of the media.
Yet the media are not as powerful as most think, and the real story behind “The War of the Worlds” is a bit more complex. The panic was neither as widespread nor as serious as many have believed at the time or since.
Nobody died of fright or was killed in the panic, nor could any suicides be traced to the broadcast. Hospital emergency-room visits did not spike, nor, surprisingly, did calls to the police outside of a select few jurisdictions. The streets were never flooded with a terrified citizenry. Ben Gross, the radio columnist of the New York Daily News, later remembered a “lack of turmoil in front of CBS” that contrasted notably with the crowded, chaotic scene inside the building. Telephone lines in New York City and a few other cities were jammed, as the primitive infrastructure of the era couldn’t handle the load, but it appears that almost all the panic that evening was as ephemeral as the nationwide broadcast itself, and not nearly as widespread. That iconic image of the farmer with a gun, ready to shoot the aliens? It was staged for Life magazine.