Posts tagged catalogs

Forty years old, but only four years in publication, the Whole Earth Catalog—and, more to point, the community of its creators and early followers—certainly ranks as one of the more surprising and far-reaching centers of culture-making in recent decades. Not that there isn't ample room for hyperbole in the "oral history" format (which itself seems so ... Whole-Earthy).

re: business, california, catalogs, changing the world, community, ideas, kevin kelly, print, stewart brand, technology and change, tools

Nate:

John Perry Barlow: Before the WEC came out, business was big and ugly. It was a kingdom of acronyms like IBM and GE. But Stewart saw sustainable small business as a virtue.

Lloyd Kahn: This wasn’t business as usual. Backyard tool inventors are a real subculture, usually very apart from the mainstream. For these tool guys, the WEC wasn’t just their Bible; it was great advertising. I think we kept a lot of people in business over the years.

Kevin Kelly: The WEC helped rid us of our allergy to commerce. Brand believed in capitalism, just not by traditional methods. He was the first person to embrace true financial transparency. His decision to disclose WEC’s finances in the pages of the catalog had a profound ripple effect. A lot of those hippies who dropped out and tried to live off the land decided to come back and start small companies because of it. And out of that came the Googles of the world.

Fred Turner: The WEC set the stage for all of today’s social networks. This kind of collaborative communication and the emphasis on small-scale technology really hit home in early Silicon Valley. You have to remember that the first Xerox PARC [the Palo Alto Research Center, a division of Xerox credited with inventing laser printing and the Ethernet, among other things] library consisted of books selected from the WEC by computer guru Alan Kay.