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Posts tagged brands

by Nate Barksdale for Culture Making

University of Colorado psychologist Geoffrey Cohen has done a couple of studies showing an easy way to help black students perform better on standardized tests. Simply having them spend 15 minutes writing about a value they held dear (family, music, sports, politics, friends, art), either right before the exam or just several times a semester, led to a jump in test scores compared to peers (majority culture students did not experience a similar boost).

Meanwhile, a study from Radbound University Nijmegen showed that students playing a computerized word game performed better if they took a step backward before each round than if they took a step to the side or no step at all. The physicality of adding distance to widen one’s view apparently triggers a mental analogue.

:: via VSL:Science, 27 and 28 May 2009

Finally, a joint Canadian–American study suggests the ways that exposure to brands can elicit certain types of improved performance: “Participants primed with Apple logos behave more creatively than IBM-primed and controls; Disney-primed participants behave more honestly than E!-primed and controls.”

:: via The Annals of Improbable Research

Photo from "Idol Worship," an installation at the North Road Cemetary, Southend, UK, by Laura Keeble :: via Design Boom
from "A clock for identity designers," by Tanner Woodford, fill/ , 15 December 2008 :: via Brand New