Posts tagged branding

You design a logo and hand it over to the client and, through them, to the wider world—and like any cultural offering, people make of it what they will, ignoring many of the details you anguished over but (at least in rare cases like this one) responding to, and recreating, the things it contains that matter most.

re: branding, development, horizons of the possible

Nate:

A typical identity project involves plenty of personal creative investment, hours upon hours devoted to rounds of sketching, revisions, and the painstaking final tweaks to create a singular, perfect end result. Once the identity is complete and leaves our hands, though, we can’t protect the precious qualities of what we delivered, and it’s at the hands of clients to see if it remains in its intended form as time goes on. Yet, during a routine check-up call — something I do from time to time with previous clients — one of my logos definitely strayed from any branding guidelines, but, surprisingly, done so to the betterment and even salvation of populations living continents away.

During one such call, I spoke with Jennifer Dylan, Senior Manager of Creative Services at Mercy Corps, the aid organization for which we designed a new identity several years ago. “How is the brand identity going?” I asked, “Is the logo working in the field?” To which she answered, “Your logo saves lives!” That is by far the most unexpected and most profound response I have ever heard. She elaborated about how important it was for the victims to recognize the much-desired help and to differentiate it from not-so-well meaning people and the “enemy.” Just like the Red Cross is instantly recognizable, so too does Mercy Corps have to signal their brand on vehicles of any kind, on tents and primitive structures, on clothing, flags and banners, on wells and supplies, packages, and signs.

For some reason the LA Times has categorized this story under "Science & Medicine." Curiouser and curiouser.

re: branding, charity, copyright, cultural worlds, entertainment, film, gold, idols, money

Nate:

And the Oscar for best Hollywood courtroom drama goes to . . . the Academy of Motion Picture Arts and Sciences. The golden statuette was awarded Monday by a Los Angeles Superior Court jury, which ruled that if Mary Pickford’s heirs want to sell it, they have to offer it to academy officials for $10 instead of auctioning it off for as much as $800,000. Academy leaders took a Rancho Mirage woman, her daughter and a cousin to court after the women announced plans to sell the Oscar presented in 1930 to the silent-movie star known as “America’s sweetheart” and donate the proceeds to charity.