Posts tagged awe

I agree, but I also protest: Henry Adams' awe at seeing a 40-foot dynamo attractively displayed at the 1900 Paris Exhibition is one thing, but my guess is that an early-20th-century worker-with-dynamos might have eventually found them boring, utilitarian, only worthy of special emotion when they malfunctioned. And is awe of machines truly absent when Apple can call a new product "magical and revolutionary" and one can make a reasonably intelligent case that it might be? For my part, I do feel wonder along with fear and trembling on occasion over the mysteries of email, say nothing of free Skype conferences with friends in Africa, or the reasonable expectation that I can now find out most things I want to know nearly instantaneously.

re: awe, technology and change, wonder

Nate:

In the early age of machines, they inspired awe by proving capable of doing what man could never do alone (such as power an entire factory), or what we once believed only man could do (play chess). Now we expect our machines to do just about everything for us, from organizing our finances to writing our grocery lists. Our machines not only ease the mundane burdens of daily life (cooking, cleaning, working), but also serve, increasingly, as both our primary source of entertainment and the means for maintaining intimate relationships with others. Henry Adams’s dynamo has been replaced by Everyman’s iPod, and awe has given way to complacence and dependence. Your computer’s e-mail program doesn’t inspire awe; it is more like a dishwasher than a dynamo. Nineteenth-century rhapsodies to the machines that tamed nature, such as the steam engine, have given way to impatience with the machines that don’t immediately indulge our whims.

What kinds of articles are most likely to be emailed by users of the New York Times website? Researchers did a six-month study of the most-emailed list and discovered that, more than utility or surprisingness or feel-good factors (which were all helpful for an article's prospects), it was a sense of awe that made a given article most likely to be shared.

re: awe, news, reading, social networking

Nate:

One emotion we focus on in particular is awe. Stimuli that open the mind to vast and often unconsidered possibilities can inspire awe, a unique human emotion that expands a reader’s frame of reference (Keltner and Haidt 2003). Awe is the emotion of self-transcendence, a feeling of admiration and elevation in the face of something greater than the self (Haidt 2006). It occurs when two conditions are met (Keltner and Haidt 2003). First, people experience something vast: either physically vast such as the grand canyon, conceptually vast such as a grand theory or finding, or socially vast such as fame or power. Second, the vast experience cannot be accommodated by existing mental structures. Intellectual epiphanies, natural wonders, and great works of art can all make people feel a sense of awe (Shiota, Keltner, and Mossman 2007). Similarly, news stories about a treatment that may cure AIDS or a hockey goalie who continues to play even with brain cancer may both inspire some level of awe.

Awe may be linked to social transmission for a number of reasons. First, awe encourages people to connect with others and spread the word. People who have had epiphanies through drug use or religious experiences, for example, seem to have a deep need to talk about them or proselytize (James 1902; Keltner and Haidt 2003). Other types of awe-inducing experiences may activate the same psychological mechanisms evoked by epiphanies. Second, awe inducing stimuli also tend to be entertaining, inspiring, and contain a great deal of information. Each one of these aspect in itself is a reason that people may share things. Third, because awe-inducing experiences are characterized by the accommodation of existing mental structures, they should be particularly likely to drive people to talk to others to understand how they feel (Rime, Mesquita, Philippot, and Boca 1991). Finally, awe-inducing experiences encourage people to look beyond themselves and deepen connections to the broader social world (Shiota, Keltner, and Mossman 2007). All of these factors suggest that awe should lead people to want to share.