Of all the statistics in this generally fascinating summary of recent research on religion and consumerism (in Adweek, of all places!), these are the ones that really make me say, Yikes.

re: consumption, entertainment, families, generations, shopping

Andy:

In a pre-Christmas poll last year of religious Christians with kids age 2 to 18, 78 percent said they’d bought DVDs of movies or TV shows for their teenagers, and 87 percent said they’d bought these for kids 13 and under. “However, one-quarter of those adults (26 percent) did not feel comfortable with the DVD products they bought.” Likewise for music CDs: “About six of 10 parents bought these discs for their kids, yet one out of every three of those parents (33 percent) had concerns about the content.” As for video games, 39 percent of the parents of pre-teens were concerned about the content of games they’d bought, as were 46 percent of parents of teens.