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from "When Words Become Endangered," by Anne Keisman, National Wildlife Magazine, October/November 2009

The revised book could be viewed as another example of adults contributing to the growing disconnection between children and the natural world—a trend that was identified by a study conducted a few years ago by two zoologists at Cambridge University. Reporting in the journal Science, the researchers revealed that a typical 8-year-old could name 78 percent of the 150 characters in the popular video game Pokémon, but could identify less than half of the common British plants and animals in pictures.

Which brings us to one final irony: The concept of the Pokémon universe stems from the hobby of insect collecting, a popular pastime of the game’s inventor when he was a child in Japan.