One of the great surprises in writing Culture Making was how much I ended up talking not about creating but cultivating culture. We need to give much more weight to the "tending and keeping" of culture than we usually do in our innovation-saturated world. Matthew Crawford suggests that there is, in fact, something a bit creepy about a world that urges us onward to "what's next."
Andy: 
[T]here is a whole ideology of choice and freedom and autonomy, and . . . if one pays due attention, these ideals start to seem less like a bubbling up of the unfettered Self and more like something that is urged upon us. This becomes most clear in advertising, where Choice and Freedom and A World Without Limits and Master the Possibilities and all the other heady existentialist slogans of the consumerist Self are invoked with such repetitive urgency that they come to resemble a disciplinary system. Somehow, self-realization and freedom always entail buying something new, never conserving something old.